Augmented Reality is where additional items (typically information displays) are added to the view of the real world, changing the view. For example, the user could hold their phone up to a mountain and see information displayed about the mountain such as name, height, etc. Marker-based AR, such as I am using, reads images on cards, magazines, or posters etc. and is primarily used for advertising where the advertiser can bring their advertisement poster to life by adding linked content for their films etc.
The theme I am using is creepy and surrealist (like Dalí).